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BizReport : April 26, 2010 Archive

April 26, 2010 Archive

Research | April 26, 2010

Disconnected teens suffer anxiety, withdrawal

While the American Psychiatric Association does not recognize Internet addiction as a disorder, there are certainly signs that there are real and distressing symptoms resulting from a loss of digital social connection. >>

Mobile Marketing | April 26, 2010

MMA: Location-based mobile ads outperform other formats

Location, location, location. Not just a motto used by real estate agents but now also a mobile marketing mantra. New research from the Mobile Marketing Association and Luth Research has found location-based mobile marketing to yield significantly more response than other mobile ad formats. >>

Social Marketing | April 26, 2010

HubSpot finds Twitter follower count sweet spot

How many Twitter followers does it take to make the medium a successful lead generator? This question, pondered by many a marketer, has been answered by Hubspot. >>

Advertising | April 26, 2010

Study: Half of marketers believe video is more effective

The latest Online Video Advertising Report, from branded video ad network Brightroll, indicates satisfaction and motivation in the video ad space. Researchers found that online marketers are increasingly turning to video advertising to reach out to and engage with consumers. >>

Advertising | April 26, 2010

App-vertising tips from Conduit's Adam Boyden

First it was search marketing and then display and now there is rich media. And a wealth of options that can be tricky for marketers to grasp. Today's online marketer must use the tried-and-true methods of advertising, but branching out into apps and video and other rich media are important, too. Here are a few tips from Conduit's Adam Boyden. >>

Mobile Marketing | April 26, 2010

Hipcricket's mobile platform now for mass market

More options have arrived for advertisers within mobile marketing Hipcricket's platform. This month the company expanded their mobile offerings to include SMS and mobile display ad options, which are available through both apps and mobile web browsing. It also expands the network to include mass market consumers. >>