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BizReport : April 21, 2010 Archive

April 21, 2010 Archive

Trends & Ideas | April 21, 2010

Yahoo's Q1 09 report good start to year

In the same quarter as it celebrated its 15th birthday, Yahoo has also reported a good start to the year with an increase in revenues and a stabilizing search share. >>

Advertising | April 21, 2010

Many ad agencies aren't results-driven

Is your advertising agency results-driven or do they live in "old adland"? A new report from the Fournaise Marketing Group found out what marketers around the globe think of their advertising agencies. >>

Mobile Marketing | April 21, 2010

Pew: Texting preferred comms channel for teens

Teens continue to let their fingers do the talking. A new report out from Pew Research found that texting is the top form of communication between this age group, more popular even than talking on their mobiles or email. >>

Email Marketing | April 21, 2010

GetResponse adds text to speech capabilities

A new offering from Implix's GetResponse unit could change the way marketers look - and consumers listen - to email. The company has launched text to speech capabilities, which give marketers the ability to 'read' ads to busy consumers. It can be used for advertising, within newsletters and other campaigns. >>

Social Marketing | April 21, 2010

Report: Social media increases intent to purchase

A new way to target gaming and social consumers just launched from monetization solution Offerpal Media: a display ad network focused on social media. This could help marketers get a better grasp on social marketing, an area which shows tremendous potential for ad recall, brand awareness and intent to purchase according to a Nielsen Company report. >>

Advertising | April 21, 2010

Adgregate, McAfee partner to secure ad units

A new partnership between security firm McAfee and Adgregate Markets could give marketers using rich media a bit more security. The two have partnered to create secured ad units which, according to company information, are protected against malware strings. The ads can be used across a wide spectrum of advertising networks and publisher sites. >>