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BizReport : April 15, 2010 Archive

April 15, 2010 Archive

Advertising | April 15, 2010

Tagman makes it simpler to track ad information

Placing an ad, no matter what kind of ad, is possibly the simplest aspect of online advertising. The hard parts come before placement - in the creative quarters - and after - in the metrics quarters. Tagging solution TagMan may help advertisers get a better grasp on the metrics of ads by giving them the ability to use a single ad tag to track and manage advertising units. >>

Blogs & Content | April 15, 2010

Broaden your platform by becoming an expert

Sounds like a simple solution, doesn't it? Place your brand as an expert of all things in your category. It's actually much harder than it sounds. The thing is experts are needed in the online space today, but a good marketer or brand knows that being an expert should be finite. New partnerships from MerchantCircle could help smaller brands build their platform by asking questions. >>

Ecommerce | April 15, 2010

Fetchback matches shopping history with ads across 'Net

Add another layer to ad retargeter Fetchback's power: a recommendation engine based on past shopping history. Now, in addition to retargeting ads after a shopping cart is abandoned or when a click doesn't lead to a conversion, marketers can access anonymous information to retarget ads based on a consumer's shopping history. >>