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BizReport : April 13, 2010 Archive

April 13, 2010 Archive

Social Marketing | April 13, 2010

Marketers willing to commit budget to Twitter

A poll of business users on Twitter found that around a quarter would be willing to pay for additional business functionality on the micro-blogging platform. >>

Advertising | April 13, 2010

Twitter rolls out paid search ads

The Twitter ad platform is finally here, coming in the form of Promoted Tweets. The micro-blogging service rolled out the ad platform today along with a set of test-phase brands who will try it out before more ad products are unveiled. The ad format will be similar to paid search/text links. Brands will pay to have their ad appear atop some search results. >>

Mobile Marketing | April 13, 2010

Mobile more effective ad medium than online

Mobile is an effective advertising medium, perhaps more effective even than online. If your marketing strategy doesn't include mobile, you could be missing out on huge opportunities, says InsightExpress. >>

Social Marketing | April 13, 2010

Number of Americans with socnet profiles doubles

In the last two years the percentage of Americans that belong to at least one social network has doubled, according to a new national survey from Arbitron and Edison Research. >>

Research | April 13, 2010

Study: Unhealthy consumers turn to social media

Whether they are actually unhealthy and trying to get healthy, concerned about a family member's health or simply seeking information about a health issue, a growing number of consumers are turning to social media for answers. That, according to a recent study by direct marketing agency Epsilon. >>

Advertising | April 13, 2010

Offerpal expands alt-payments for global audience

Gamers have another option for continuing play, earning social gaming points or buying products. Virtual currency hub Offerpal has expanded their payment platform to include alternative payment options for a global audience. The alt-payments include phone cards, e-payment systems, pre-paid debit cards and parent-approved payments. >>

Advertising | April 13, 2010

Q1 shows growth for magazine ad revenue

Good news could be on the horizon for publishers: according to data from the Publishers Information Bureau (PIB) magazine advertising showed strong growth in several categories to round out Q1 2010 even though the overall revenue dropped to just over $4 billion, a 4% decline year over year. Auto, Finance and Toiletries/Cosmetics were the categories showing the strongest growth. >>