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BizReport : April 6, 2010 Archive

April 6, 2010 Archive

Advertising | April 06, 2010

Webtrends adds deeper targeting capabilities

A new addition to the Webtrends Visitor Data Mart, releasing today, gives marketers the ability to segment consumers one to one. Through email, on-site, through CRM or even data warehousing, marketers can use the product to create more deeply seated audience segments for campaigns. >>

Search Marketing | April 06, 2010

Search queries down but Bing heating up

When it comes to search, marketers know that consumers will return time and again to find information. But, surprisingly, search query volume decreased in February by about 6%. Most likely because February is the shortest month of the year, still it is interesting to note that there are 10% fewer days. >>

Mobile Marketing | April 06, 2010

Mobile barcode app reveals brands' ethical credentials

Consumers crave information on-the-go. Thanks to mobile devices consumers can check prices and availability while standing in the store aisle. Now, even your brand's ethical credentials may be under scrutiny thanks to a new mobile phone application. >>

Research | April 06, 2010

Forecast: Gift cards to see turnaround in 2010

When it comes to gift giving, etiquette instructors may say gift cards are impersonal and improper. Consumers aren't listening, however, and increasingly turn to gift cards for those hard-to-buy-for friends or family members. Those etiquette instructors were probably glad to see the purchase of gift cards decline by about 5% in Q4 2009, but they may not be happy long. According to a Javelin Strategy Research report the purchase and use of gift cards is expected to increase this year. >>

Mobile Marketing | April 06, 2010

Google AdWords advertisers can reach iPad users

Want in on the iPad ad goldrush? Never fear, Google's here and they're busy developing new formats aimed specifically at iPad users. >>