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BizReport : April 5, 2010 Archive

April 5, 2010 Archive

Viral Marketing | April 05, 2010

'Other' may be the premium marketer response to viral video

When it comes to video marketing are you hoping to increase campaign ROI? Market share? Other? Other may be your best response according to a recent BrandWeek report. Why? Because the most recent top viral video ads (from 2009) all showed increases for their brands - but few showed revenue increases. >>

Advertising | April 05, 2010

Digi-Mag ads viewed longer

If you're looking for a longer engagement time from ads, you may want to research advertising in the digital editions of magazines. According to a recent survey by Josh Gordon with Smarter Media Sales ads on digital magazines were viewed longer than ads viewed within other electronic mediums. >>