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BizReport : April 2, 2010 Archive

April 2, 2010 Archive

Advertising | April 02, 2010

Internet Broadcasting hovers ads

The verdict is still out, at least from consumers, about a new ad type from Internet Broadcasting, but from marketers the verdict is excitement. The local website, content and ad solutions firm recently launched a new collapsible, 'hover' ad, said to anchor to the bottom of a consumer's browser. The question is, because it hovers and anchors - basically making it always available - will consumers love it or hate it like they did (and still do) pop-up ads from last decade? >>

Email Marketing | April 02, 2010

Lyris helps cosmetics firm double email ROI

Yet one more sign that email is far from dead: by focusing on message and deliverability a cosmetics firm using the Lyris HQ platform has doubled revenue, increased deliverability by nearly 100% and pushed click-thrus to higher levels. >>

Advertising | April 02, 2010

Report: Online TV increases ad tolerance

When it comes to advertising every marketer wants to know the secret formula. What will make the consumer click? What will make them laugh, share or favorite a link? What will engage the consumer? Well, it looks like at least one answer is here: video. According to a new comScore report consumers are so interested in online video, specifically television, that they're more tolerant of ad messages within streams. >>