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BizReport : Social Marketing : March 10, 2010

StumbleUpon launches personalized ad recommendation engine

One more social tool has been released this week that should help marketers and brands get a better handle on social conversations. With the launch of StumbleUpon's Advertising platform brands and agencies now have the ability to target ads according to conversation. The platform is said to give consumers personalized ad recommendations; personalizing the ad space is a way for publishers, brands and agencies to create a deeper engagement with online content.

by Kristina Knight

stumbleupon.jpgThe StumbleUpon Advertising platform targets audiences according to demographics or interest areas, giving these targeted groups specific content and specific ads. The interest areas include Health, Parenting and Travel amongst other options. The platform identifies and then makes advertiser recommendations according to the content served to the target audience. Marketers only pay for actual ad views according to the company, and because the ad is relevant to the content consumers are served a more engaging experience.

"With StumbleUpon Advertising, we're solving the challenge of how advertisers can get more content that is relevant and impactful in front of their targeted audiences," said Garrett Camp, Founder and CEO of StumbleUpon. "We are dedicated to providing the tools that help advertisers identify and reach their audiences, measure campaigns effectively and gain real-time user feedback."

Already the StumbleUpon interface offers up about 600 million content recommendations for its 11 million member community each month.

Tags: social aggregators, social communities, social marketing, social media, social networks, StumbleUpon

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