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BizReport : Research : March 11, 2010


Online video views drop in January, YoY figures positive

Even though overall U.S. video viewership declined slightly from December, 2009, to 32.4 billion videos viewed from 33.2 billion, comScore's year-over-year figures tell a different story.

by Helen Leggatt

Year over year, video views in the U.S. were up 118% from 14.8 billion to 32.4 billion.

Around 173 million Americans watched online video during January. At YouTube, users viewed approximately 93 videos each, up 50% on last year.

Little has changed in the order of rankings. Google Sites (YouTube) remains on top with Hulu and Microsoft Sites the usual suspects in second and third place. Fox Interactive experienced a huge drop in views (47%) from 550 million in December, 2009, to 293 in January, 2010. Nearly all experienced a drop in views during January.

- Hulu served up 903 million views, down from 1 billion in December
- Microsoft served up 492 million views, down from 561 million
- Yahoo served up 435 million views, down from 539 million
- Viacom served up 361 million views, down from 373 million
- Fox served up 293 million views, down from 551 million
- Turner served up 283 million views, down from 367 million
- AOL served up 242 million views, up from 210 million
- CBS served up 217 million views, down from 297 million views.

However, there's little doubt the Winter Olympics will give February's video viewing figures a huge boost. comScore recently released audience figures showing that Yahoo Sports was the main online destination in the U.S. for Winter Olympics coverage, beating out NBC and ESPN.

Tags: comScore, online video, video content, video views










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