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BizReport : Social Marketing : March 23, 2010

Offerpal Media acquires Tapjoy

Virtual payment alternative solution Offerpal Media has purchased mobile monetization platform Tapjoy for an undisclosed sum. The addition to Offerpal's suite of tools should give marketers more options with online and mobile campaigns, giving marketers the ability to add virtual currency options to mobile apps as well as online platforms.

by Kristina Knight

offerpal.gif"The opportunity for innovation in mobile gaming is almost unlimited, but developers face great challenges when it comes to monetizing and distributing their applications," said Lee Linden, Co-founder of Tapjoy. "Our goal is to help mobile developers improve their applications, grow their user bases and generate higher revenues, and through this deal with an industry leader like Offerpal, we can now do all of that more effectively."

Tapjoy's platform gives mobile app developers the ability to embed virtual goods storefronts, including micro-transaction ability, into apps. By doing this brands can engage the consumer from the mobile space without the need to leave a mobile site for an online site to shop, browse or download titles and information.

Offerpal, meanwhile, offers brands and marketers virtual goods monetization for online games and social networks. By giving these developers the ability to offer alternate payment methods, brands are able to engage with consumers who would not otherwise purchase a product or play a game.

"There are more than 200 million mobile phone users in the U.S. alone, and most of them will soon have a way to play games on their devices," said George Garrick, Chairman and CEO of Offerpal Media. "We also expect the microtransaction model to move beyond games, and for there to be practically unlimited applications for microtransactions on mobile platforms as well as the Web. The addition of Tapjoy provides us with a proven product that dovetails nicely with our own platform strategy and creates tremendous economic advantages for mobile developers."

Tags: appvertising, mobile apps, mobile marketing, Offerpal Media, online gaming, social marketing, social networks, Tapjoy, virtual currency

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