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BizReport : Social Marketing : March 23, 2010

New plug-in should make social sharing simpler

Content sharing platform Sharetivity hopes its new offering, releasing today, will change the way consumers engage and share content in social spaces - by allowing sharing to happen at the homepage level. Their new browser plug-in gives consumers the ability to share content through social hubs and email by 'following' consumers throughout their online experience.

by Kristina Knight

sharetivity.pngRather than using a single button at the bottom of a blog post, status update or email, the Sharetivity application allows consumers to share and share again content with a single click. You can download the plug-in here.

The plug-in follows the user from Social Network A through their Email platform and on to Blog B, saving specific content as the consumer goes. It keeps track of where content has been shared so that the consumer doesn't repeat-share and streams content through the home browser. It also gives consumers the ability to share content which does not already have shared capabilities. Content can be shared privately or publicly, so that the user can start his own conversations.

"One of the most important things we are doing is bringing the 'Email a friend' feature, which has been around for more than a decade, into the realm of social media," said Ankesh Kumar, CEO of Sharetivity. "The ability to save what you e-mail, see what your friends are e-mailing, and view all past social networking shares with no additional effort is key in getting mainstream adoption of social media."

Another benefit to the plug-in is that consumers can choose groups of people within a social platform which whom to share content. So, for instance, a mom who wants to share a recipe and coupon from Brand A can quickly share that information with her mommy's group without bothering her work colleagues with the link and content. Conversely, that same mother can share updated information about a conference with her work colleagues without her mommy group being bombarded with work information that doesn't appeal to them.

Tags: email marketing, Sharetivity, social marketing, social sharing

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