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BizReport : Mobile Marketing : March 31, 2010

Motally launch allows simpler app changes and updates

When it comes to app development, one of the most frustrating areas is changing or updating the app because that process, usually, includes re-submitting a previously approved app into a queue that may keep an app out of commission for weeks. A new launch from mobile analytics firm Motally makes it simpler for app developers to quickly change apps without the time-suck of re-submission.

by Kristina Knight

motally.pngCalled 2-Way communication, the launch empowers app developers to make and deploy changes to apps geared for iPhone, Android and Blackberry apps without resubmitting the app to the various app stores for a second approval. In effect changing an app on the fly without spending even more time without the app being deployed.

Watch a demo of the platform here.

The platform can change or update:

• Tracking parameter/conditions information
• Modify value in custom data fields
• Improve de-bugging
• Simplify localized app language

"The app submission and resubmission process definitely can hold developers back from bringing updates to market as fast as they would like. With Motally's 2-Way Communication feature, we are excited about providing on-the-fly adjustments to apps and believe the uninterrupted consumer experience will lead to higher engagement and usage," said Peter Sankauskas, game developer and software engineer at Motally.

The platform works by instantly updating or modifying existing information from the development side. For example, an ecommerce app could be updated to include a discount code field for a specific product or campaign without re-submitting the whole app for approval once more.

Tags: Android, app development, app store, appvertising, Blackberry, iPhone, mobile apps, mobile marketing, Motally

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