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BizReport : Social Marketing : March 02, 2010

Marketers sick of social media buzzwords

Marketers are beginning to tire of social media buzzwords yet social media remains front of mind, found the Marketing Executives Networking Group (MENG) in its Third Annual Survey of Top Marketing Trends.

by Helen Leggatt

Evident from this year's findings is the importance placed on subjects such as marketing ROI, social media and mobile marketing.

However, the survey also found that marketers feel social marketing buzzwords are beginning to become tiresome. As Andy Beal points out, perhaps they ought to heed the marketing mantra "just when you become sick of an ad campaign, is exactly when the message is just starting to stick with your target audience". Or in this case, "just when you become sick of hearing about social networking...".

So, it seems marketers must have been gagging when they planned their 2010 marketing strategies because 70% plan new social media initiatives in the coming 12 months. MENG's survey found that large companies are most likely to have a presence on Facebook, YouTube, Twitter and MySpace while smaller firms were more likely to be using LinkedIn.

"While more marketers are optimistic about the future prospect of growth, marketers are still feeling the pressure of a tough economic cycle with the need to prove a return on their marketing investments," said Tom H.C. Anderson, Managing Partner of Anderson Analytics who conducted the survey. "It's also no surprise to see social media ranking high in the minds of most marketers, but also shows the group is beginning to tire of some of the social media-related buzz words, especially 'Twitter'."

In addition, the survey found that social media initiatives were most likely to be developed in-house rather than using outside agencies. Those companies that do rely on outside help with social media strategy and implementation tended towards using social media consultants instead of ad agencies or PR firms.

Tags: MENG, mobile marketing, ROI, social marketing, social media

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  • Zach Philip

    well there is a point when people get saturated with anything which is over used. however since we all know that we have to be present in all of these mediums, its better to know the social media tools well. here is a book for all using social media for professional services



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