Keyword Competitor offers daily keyword updates

By observing keyword trends up to the minute, marketers have a better chance of making a keyword buy, making changes to an on-going campaign or predicting how to set up a new campaign.

The best part? Marketers can try out the spying tool free.

So, just how does the tool work? PPC advertisers simply create a template based on their products, keywords or ads. Reports are then sent daily detailing page rank, keyword usage, click through information and how competitor campaigns are faring. This gives the marketer a unique insight into what they are doing right or wrong.

The subscription version of the tool lets advertisers follow 40 different keywords through six domains, but there is also a lifetime free trial which gives marketers the ability to track two keywords through the home domain and one competitor site.

Why monitor what your competitors are advertising and how they're doing it? Because the economy is shifting, consumers are more concerned about where and how they spend money and both of those items mean the online advertising environment is tougher than ever. By knowing how and what your competitors are advertising to and engaging consumers you stand a better chance at keeping the competitive edge - and your revenue figures in the black.

Tags: Keyword Competitor, keyword search, keyword strategy, PPC campaign, search marketing