ImpulsePay offers mobile payment solution

The ImpulsePay solution works on any handset in the UK.

Many mobile consumers are leery of listing a valid credit card or other payment information on mobiles because of the inconsistency of security in hotspot areas. Based on the Payforit system, the ImpulsePay offering is one way mobile consumers can easily pay for just about anything in the mobile space without using credit card information.

"What we wanted to do was make it clear that it's not just about online content," said Chris Newell, CEO of ImpulsePay. "Given the nature of the service we can be used to pay for mobile applications, donations, or even services that require payment verification - such as car parking. As we can offer age-verification as well, ImpulsePay could even be used for adult or gambling services."

Here is how the platform works: a consumer visits a mobile website and decides to purchase an app or product from that site. By clicking ImpulsePay the payment is collected from their available PAYG credit or by billing the mobile phone bill. This gives consumers options for payment and also means a consumer is never without the ability to purchase mobile goods or services.

Tags: ecommerce, ImpulsePay, mcommerce, mobile commerce, mobile marketing, mobile offers, mobile websites