News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Flash sales draw consumers online
Online discounts are pulling Americans out of bricks and mortar stores that are selling their wares at regular prices, according to a new study from Kelton Research.
Over three in five Americans prefer to spend their hard-earned dollars on discounted items online than in retail stores, found Kelton Research's study. Hardly surprising when you consider consumers saved a combined total of around $500 million by shopping via online sales in 2009. That figure is expected to double this year.
One of the most popular ways in which consumers get the best deals is via "flash sales". These limited-time deals offer attractive discounts averaging 50% off retail prices.
"It is not surprising that 63% of Americans prefer shopping via online sample sale sites like TOTSY.com, since they provide consumers with high quality products at prices they can afford in this economy," said Guillaume Gauthereau, CEO of TOTSY.com, which specializes in discounted branded products for moms with membership.
"Just like Vente Privee pioneered in France, sites like TOTSY.com are changing the way consumers shop in every category from children's products and high end fashion to home décor and travel," he added.
- Expert: How to reconnect customers
- Fiksu launches mobile audience platform
- Ad Roundup: Solutions for mobile, online reach
- Imbalanced approach to social means consumers left waiting for response
- Reports show upswing for connected TV, downswing for pay
- Study: Smartphone viewers more likely to click
- How technology can improve the classroom
- Campaign launched to increase awareness of role of ads in funding free online editorial
Featured White Papers
- Why Marketing Should Be Personal
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization...
- Digital Trends 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to...