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BizReport : Ecommerce : March 19, 2010

Flash sales draw consumers online

Online discounts are pulling Americans out of bricks and mortar stores that are selling their wares at regular prices, according to a new study from Kelton Research.

by Helen Leggatt

Over three in five Americans prefer to spend their hard-earned dollars on discounted items online than in retail stores, found Kelton Research's study. Hardly surprising when you consider consumers saved a combined total of around $500 million by shopping via online sales in 2009. That figure is expected to double this year.

One of the most popular ways in which consumers get the best deals is via "flash sales". These limited-time deals offer attractive discounts averaging 50% off retail prices.

"It is not surprising that 63% of Americans prefer shopping via online sample sale sites like, since they provide consumers with high quality products at prices they can afford in this economy," said Guillaume Gauthereau, CEO of, which specializes in discounted branded products for moms with membership.

"Just like Vente Privee pioneered in France, sites like are changing the way consumers shop in every category from children's products and high end fashion to home décor and travel," he added.

Tags: bricks and mortar, e-commerce, flash sale, online shopping, research

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