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BizReport : Ecommerce archives : March 17, 2010

Analog Analytics offers hyper-local options for advertisers

There is a new option for local online publishers: local coupons, gift certificates and deal options targeted to the local readership. The platform from Analog Analytics gives publishers and marketers the ability to connect on a local level with consumers to increase click throughs and engagement.

by Kristina Knight

analoganalytics.jpgWith Analog Analytics, publishers or advertisers can create and launch online, mobile and in-text ads with coupons and gift certificates. With coupon use and search increasing by double-digit numbers over the past eighteen months giving a consumer an offer along with the ad is a good way to engage and convert.

"Providing a way to maximize revenues with online content is crucial today for both traditional and online media," said Ken Kalb, CEO of Analog Analytics. "We have developed a solution to deliver interactive local coupons and gift certificates with very high click through rates." Kalb went on to explain that click throughs with the AA platform were between 2% and 10%.

In addition to coupons and gift certificates, local marketers can push "Bigger Better Deals", more short-term offerings targeted to the local marketplace for a week or a day. For example, a consumer could purchase a carpet cleaner using the Bigger Better Deal on Monday, but rather than using it that day, they would receive a certificate to redeem at a later date.

Just how important are coupons to today's marketers? research shows that savings from printed coupons reached $850 million in 2009, a 170% increase. Many consumers are now looking for coupons online or in newspapers before they buy so offering coupons, especially at the local level, is another way to get shoppers in stores.

Tags: Analog Analytics, coupons, local advertising, local content, local marketing

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