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BizReport : March 31, 2010 Archive

March 31, 2010 Archive

Internet | March 31, 2010

Which British political party website performs best?

The upcoming general election in the U.K. has seen the country's major political parties scurry to engage and recruit voters the length and breadth of the country. Increasingly, online engagement has been seen as a key communication channel by all parties - but who is winning the online race? >>

Social Marketing | March 31, 2010

What social media ads are the most effective?

What are the differences, if any, in effectiveness and performance between different social media ad formats? That's one of the questions Psychster, a firm that focuses on consumers' attitudes toward different ad types and the brands they promote, and Allrecipes.com set out to answer. >>

Mobile Marketing | March 31, 2010

Location-based mobile marketing is all the rage - but what is it?

The most basic form of location-based marketing is probably the sidewalk billboard announcing a store's sale or promotion. Today, mobile phones are the channel of choice for marketers and consumers alike and they're taking location-based marketing into the future. >>

Mobile Marketing | March 31, 2010

Motally launch allows simpler app changes and updates

When it comes to app development, one of the most frustrating areas is changing or updating the app because that process, usually, includes re-submitting a previously approved app into a queue that may keep an app out of commission for weeks. A new launch from mobile analytics firm Motally makes it simpler for app developers to quickly change apps without the time-suck of re-submission. >>



Advertising | March 31, 2010

Study: Do female voice-overs influence more purchases?

When it comes to advertising messages, women may have the upper hand in soothing and persuading consumers. That, according to a recent Harris Interactive/AdWeek Media poll. The question is, does the female voice lead to more conversions...or not? >>

Advertising | March 31, 2010

CPMatic, eXelate partnership results in 92% ROI lift

A partnership between ad platform CPMatic and targeting firm eXelate has resulted in a high ROI for at least one advertiser. The partnership allows CPMatic customers to automate and optimize campaigns. A computer retailer who took advantage of the partnership saw a 92% increase in ROI. >>

Research | March 31, 2010

Eyeblaster: Rich media doubles purchases in travel sector

When it comes to travel, one of the hottest sectors in advertising, it seems that consumers are underserved. For airline specific ads, that is. According to a recent Eyeblaster report consumers are underexposed to airline ads, in a time when they are perhaps over-exposed to nearly every other advertising segment. >>