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BizReport : March 25, 2010 Archive

March 25, 2010 Archive

Advertising | March 25, 2010

Proximic launches brand protection platform

One more tool has arrived in the fight against bad press: a brand protection tool from contextual ad firm Proximic. The platform puts brand advertisers in the driver's seat by verifying where ads are placed online, both in ad-space and in content space. By knowing where ads will be place and nixing ad placements which could adversely impact the brand, such as a wholesome, baby brand being placed next to sexual content, advertisers can keep the brand's message more clear. >>

Blogs & Content | March 25, 2010

CBSSports: On Demand viewing jumps for March Madness

Heading into the second week of the NCAA Men's Basketball Tournament, affectionately called March Madness by basketball fans, CBSSports has a strong viewership. For the first weekend, the site logged more than 3.4 million hours of streaming content by nearly 3 million sports fans. That is a 20% jump over 2009 numbers. >>

Ecommerce | March 25, 2010

NRF: Easter will see consumer spending thaw

Easter is set to bring about both a thaw in the weather and put a spring in the step of consumers leading to increased spending on key Easter holiday items, according to new figures released by the National Retail Federation. >>

Advertising | March 25, 2010

Louis Vuitton's case against Google goes to hell in a posh handbag

Google's practice of selling brand-name keywords to competitors doesn't violate trademark law ruled the European Court of Justice in Luxembourg yesterday. >>