News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
2010 landmark year as online ad spending overtakes print
The tide of technological change continues to mould the print landscape. New figures released by research firm Outsell show that, for the first time ever, businesses plan to spend more this year on digital and online advertising and marketing than on print.
2010 could be a landmark year in the history of print and the Internet if Outsell's forecasts for advertising and marketing spending pan out.
The research firm has released figures that show companies intend to spend $119.6 billion on their online and digital efforts this year compared with just $111.5 billion on newspaper and magazine campaigns.
In 2009, print spending accounted for 32% of total marketing and advertising spending compared with 30% for online and digital. This year, print will make up 30% and online 33%.
"Advertisers are directing dollars toward the channels which generate the most qualified leads and most effective branding," said Outsell vice president and lead analyst Chuck Richard.
"As they emerge from the recession, they need more accountability, and they're spreading their spending over a widening set of options."
Of course, it was always going to happen and, even if Outsell's figures aren't realized this year, it's only a matter of time.
- Ad viewability levels down across Europe
- Virtual Reality: Seeing, and trying, is believing and buying
- Expert: Retail's trends to watch
- Mobile Roundup: Platforms to simplify work, personal lives
- Report: Fraud attacks up 80%
- Marketers value startups for their passion, drive, and technological prowess
- How mobile is changing retail
- ECommerce Roundup: Platforms to simplify shopper interaction
Featured White Papers
- The Ultimate Guide to Website Personalization
There is a wealth of methods to put your company's data to work; by far, personalization is one of the...