News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
2010 landmark year as online ad spending overtakes print
The tide of technological change continues to mould the print landscape. New figures released by research firm Outsell show that, for the first time ever, businesses plan to spend more this year on digital and online advertising and marketing than on print.
2010 could be a landmark year in the history of print and the Internet if Outsell's forecasts for advertising and marketing spending pan out.
The research firm has released figures that show companies intend to spend $119.6 billion on their online and digital efforts this year compared with just $111.5 billion on newspaper and magazine campaigns.
In 2009, print spending accounted for 32% of total marketing and advertising spending compared with 30% for online and digital. This year, print will make up 30% and online 33%.
"Advertisers are directing dollars toward the channels which generate the most qualified leads and most effective branding," said Outsell vice president and lead analyst Chuck Richard.
"As they emerge from the recession, they need more accountability, and they're spreading their spending over a widening set of options."
Of course, it was always going to happen and, even if Outsell's figures aren't realized this year, it's only a matter of time.
- Expert: Travel next up for programmatic direct
- Expert: How to reduce involuntary churn
- 170% rise in ad requests containing location data
- Brexit, Trump leave marketers skittish about targeting
- Email analysis reveals extent of email attacks on businesses
- Report IDs the next big tech products
- Brands: How to prep for the subscription economy
- Expert: What Buffett's Walmart sale means
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...