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BizReport : March 8, 2010 Archive

March 8, 2010 Archive

Ecommerce | March 08, 2010

Online consumers inhabit digital "villages"

To ensure online success in the future, online marketers need to find out where on the Internet their audiences are lurking, according to new research from the Chartered Institute of Marketing (CIM) in the U.K. >>

Social Marketing | March 08, 2010

Luxury brands will find affluents on social networks

Brands who deem themselves a cut above social networks, like Facebook, should reconsider in light of new research that shows not only are the majority of affluents involved in social networking, they're also using social media to check out luxury brands. >>

Internet | March 08, 2010

Hispanic-specific marketing found lacking

Hispanic spending power in the U.S. will have a major impact on products and services in the next five years, and most marketers acknowledge that, yet only half are marketing specifically to this demographic, found a recent report from Orci. >>

Blogs & Content | March 08, 2010

Why your content needs a strategy

In the new millennium businesses started branching out with websites and product pages. But along the way, many have forgotten that the Internet isn't just another way to reach consumers; it is a new way to reach out to consumers with content and information in addition to advertising messages. >>

Advertising | March 08, 2010

AdCloud Media upgrades platform for better targeting

National brands have another way to target specific groups of people: state-level targeting from AdCloud Media. The performance based ad firm as upgraded its platform for publishers and advertisers to include targeted to the state level, allowing brands to target messages according to state information. >>

Social Marketing | March 08, 2010

Why community building is better than simple social marketing

When it comes to social marketing many brands are doing themselves a disservice by simply creating a social profile or tweeting deal ads to followers. Sure, this gives the consumer a reason to visit a website, but for a truly integrated social campaign marketers need to take their social profile to the next level. That includes building a community the consumer will return to time and again, and that means more than deal tweeting. >>