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BizReport : March 2, 2010 Archive

March 2, 2010 Archive

Email Marketing | March 02, 2010

Social networking isn't strangling email

The time Internet users spend with email does not seem to have been affected by the rise in social networking, despite earlier speculation that it would. Such are the findings of Merkle's 2010 "View from the Social Inbox" report. >>

Ecommerce | March 02, 2010

MasterCard: Online shoppers in Asia-Pacific satisfied with experience

The majority of online shoppers across Asia-Pacific, the Middle East and Africa are satisfied with their online shopping experiences, according to the results of a recent survey into online shopping habits by MasterCard Worldwide. >>

Social Marketing | March 02, 2010

Marketers sick of social media buzzwords

Marketers are beginning to tire of social media buzzwords yet social media remains front of mind, found the Marketing Executives Networking Group (MENG) in its Third Annual Survey of Top Marketing Trends. >>

Social Marketing | March 02, 2010

Vitrue gives social marketers mini-app option

Atlanta-based social marketing firm Vitrue has one more option for marketers targeting Facebook users: mini apps. For most marketers in the Facebook space, targeting consumers on the news feed is nearly impossible because of the amount of content on that page. The new offering gives marketers the ability to insert mini-apps into news feeds rather than just texted updates. >>

Internet | March 02, 2010

Typosquatting nets Google $500 million per year

Researchers at Harvard University have discovered that Google may be making around half a billion dollars on an annual basis via a controversial scheme called typosquatting. >>

Email Marketing | March 02, 2010

GetResponse: 80% of small businesses plan to use video email

There are several new approaches for marketers sticking with tried-and-true options such as display and email. Email, especially, is opening up for greater engagement with new features such as imbedded video and social options. A new survey from Implix's GetResponse indicates that email will become increasingly important to small businesses as we move forward in 2010. >>

Viral Marketing | March 02, 2010

Report: Consumers want local, mobile television

When it comes to consumers both inside and outside the large 3G networks, there is untapped potential for mobile marketers - if the video programming is there. A recent survey from Magid Media Labs found that mobile consumers want live, local mobile television. Many would even watch digital television feeds from a mobile device. >>