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BizReport : Search Marketing : February 04, 2010

Yield Software launches new tools

Two news tools released this week by Yield Software could help search marketers better develop and optimize campaigns. Yield Software is a next generation marketing tech firm; the new Yield Web Marketing Suite includes a free SEO analysis unit as well as a stand-alone Natural Search Optimization tab.

by Kristina Knight

First, the SEO Analyzer. Marketers simply enter their online address into the system and a detailed report is created based on keyword options. The report offers content recommendations, link building and repair options as well as page performance, giving marketers a holistic view of their website. This should help marketers optimize landing pages as well as main welcome pages for better search engine rankings.

Second, the Natural Search Optimizer. This is not a new tool, but this is the first time the tool is offered as a stand-alone product.

"[The] Natural Search Optimizer works daily to track and tune web pages to drive more qualified traffic to company websites, products and services," said Matt Malden, Yield Software CEO. "Since traffic from natural search results is free to business owners, a highly optimized website can significantly reduce the average cost of acquiring new customers."

Marketers receive daily reports which include:

• Traffic monitoring
• Conversion statistics
• Keyword information
• Inbound link tracking
• Page rank trends

Tags: natural search optimization, organic search, paid search, search engine optimization, search marketing, Yield Software

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