News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Twitter sign-up rate decreasing
To some, Twitter has become ingrained in everyday life. To others, it's a non-starter. Nonetheless, the micro-blogging platform continues to attract millions of new users each month although the rate at which people are signing up is dropping, according to a new study by RJMetrics.
The number of new sign-ups to Twitter has decreased 20% since a peak in July last year, dropping from 7.8 million that month to 6.2 million in December. Those figures aren't exactly suggesting the downfall of the micro-blogging platform, far from it, it still remains a powerful communications channel.
Even so, only 17% of users tweeted during the month of December. Despite this, those who do use the Twitter are very engaged - particularly those who joined the network relatively recently, said Robert Moore of RJMetrics in a recent blog post.
I believe the main problem for Twitter users is finding a "use" for it. It has evolved in to an information dissemination service and business/media network more than it has a social hub.
The survey also concluded that 25% of accounts have no followers and 40% of accounts have never sent a single tweet. So-called "power users" - those who have tweeted more than 3,200 times - represent less than 10% of the current 75 million users.
From July 2009 through December 2009 the average number of followers of a Twitter user also dropped - from 42 to 27.
- 'Adblockalypse' now?
- Mobile drives fastest UK digital ad growth rate in 7 years
- Product page conversion rates average 8%
- Snapchat beats Facebook for daily video views
- Global study reveals 'authenticity deficit' among brands
- Report: Video is video regardless of screen
- Study: US mobile app experience low
- Top 4 tips to succeed at Mother's Day email
Featured White Papers
- 6 SEO Predictions to Plan for in 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about...
- How to Boost Reader Engagement 300%
Building an audience isn't just about quantity: it's also about quality. How can you increase the number of readers who...