News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Twitter sign-up rate decreasing
To some, Twitter has become ingrained in everyday life. To others, it's a non-starter. Nonetheless, the micro-blogging platform continues to attract millions of new users each month although the rate at which people are signing up is dropping, according to a new study by RJMetrics.
The number of new sign-ups to Twitter has decreased 20% since a peak in July last year, dropping from 7.8 million that month to 6.2 million in December. Those figures aren't exactly suggesting the downfall of the micro-blogging platform, far from it, it still remains a powerful communications channel.
Even so, only 17% of users tweeted during the month of December. Despite this, those who do use the Twitter are very engaged - particularly those who joined the network relatively recently, said Robert Moore of RJMetrics in a recent blog post.
I believe the main problem for Twitter users is finding a "use" for it. It has evolved in to an information dissemination service and business/media network more than it has a social hub.
The survey also concluded that 25% of accounts have no followers and 40% of accounts have never sent a single tweet. So-called "power users" - those who have tweeted more than 3,200 times - represent less than 10% of the current 75 million users.
From July 2009 through December 2009 the average number of followers of a Twitter user also dropped - from 42 to 27.
- Seniors unhappy with stereotypes used in advertising
- Top 3 SaaS myths debunked
- Traits independent retailers need to compete
- Report illustrates traditional vs. digital media consumption
- New tool to optimize, monitor content
- Study: Privacy concerns high for wearable tech
- Internet of Things not just for the tech-savvy
- Retale: 73% of parents to use mobile for back-to-school shopping
Featured White Papers
- Three Converged Media Campaigns Worth Emulating
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid...