Panache launches ad workflow management system

If ad buys are taking up too much of your time, a new platform from Panache might help. Today Panache launches the AdFlow platform which gives publishers the ability to scale digital video campaigns from ad sale to trafficking.

by Kristina Knight

The AdFlow platform works by:

• Easing ad development and approval processes
• Allowing publishers, agencies or advertisers to 'see' how ads will display beforehand
• Eliminating manual processes in the workflow system

"Digital video has unique technical and operational challenges caused by the diversity of ad products, ad product mixes, ad sources and video player configurations. Yet premium publishers' advertising ad units must work flawlessly to achieve the needs of top brands," said Steve Robinson, Panache president. "This is where Panache Ad Flow comes in. It completely eliminates technical and operational barriers by seamlessly getting a publisher from ad sales to trafficking."

According to a recent comScore report more than 33 billion video clips were viewed in December 2009. With more than 86% of US internet consumers watching video, a huge opportunity is presenting itself to video marketers. Most video ad units continue to be pre-, mid-or post-roll, but sponsorships are growing fast in popularity.

The key with video is the call to action, but many marketers get hung up on the logistics of video rather than focusing on the creative aspect.

Panache launches ad workflow management system

If ad buys are taking up too much of your time, a new platform from Panache might help. Today Panache launches the AdFlow platform which gives publishers the ability to scale digital video campaigns from ad sale to trafficking.

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