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BizReport : Email Marketing : February 22, 2010

Nurture Institute launches new email platform

This week the Nurture Institute launches a new platform for email marketers, aimed at helping emailers deliver more messages to more consumers. Called e-Mail Assistant, the SaaS-based (Software as a Service) platform integrates with Microsoft Outlook to help marketers improve deliverability, personalization and email tracking.

by Kristina Knight

nurtureinst.jpgImproving these three key areas should help drive better results from each campaign. The platform works by first integrating with the sender's Microsoft Outlook program. It uses the sender's contacts to send personalized, transparent messages.

Using the EMail Assistant platform marketers can:

• Manage opt-outs
• Track and analyze campaign performance
• Utilize Can-SPAM compliant messages
• Determine whether all campaign messages or only some should be sent to different recipients

"We like to think of [the platform] as the difference between merely joining a fitness center versus utilizing the expertise of a personal trainer," said Eric Rabinowitz, President of the Nurture Institute. "The latter delivers personal attention and tangible results faster."

Marketers receive instant notifications when a message is opened so that they can respond more quickly to consumers. The platform tracks message opens, clicks and forwards. By tracking opens and receiving messages about the metrics marketers can create prioritized lists about when or how to contact a consumer with a future message.

Tags: email marketing, email platform, email targeting, Nurture Institute, software as a service

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