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BizReport : Social Marketing : February 12, 2010


Growth in number of tweets continues

The number of tweets has increased 100% since August 2009, according to new research, and January's figures show no sign of a decline in growth any day soon.

by Helen Leggatt

twitter2 logo bird.jpgRoyal Pingdom has reported that the number of tweets made on Twitter in January, 2010, was 1.2 billion, or 40 million each and every day. That's more tweets per day (39.5 million) than the whole of September 2008.

January's total is an increase on the milestone-breaking 1 billion tweets recorded the month before and, if the growth rate stays constant, 1.4 billion tweets will be made this month.

"Twitter had a mixed 2009 to say the least," writes Tech.Blorge's Dave Parrack. "The first half of the year saw the social networking site explode in popularity, entering mainstream consciousness in a huge way. But things slowed down in the second half of the year, leading some to ponder whether Twitter had peaked."

It hadn't.

On January 12, Twitter CEO, Evan Williams, acknowledged the heights the micro-blogging site was attaining with his jubilant tweet, "Across all metrics that matter, yesterday was Twitter's highest-usage day ever. (And today will be bigger.)"

Tags: metrics, micro-blogging, research, social marketing, social networking, tweets, Twitter, usage










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