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BizReport : Ecommerce : February 11, 2010


Free mobile coupon creation/distribution service launched for retailers

You can't escape the stats and facts currently being reported about mobile marketing and, in particular, mobile coupons. A U.S.-based firm has announced a "first of its kind" service that allows retailers to easily create and distribute mobile and digital coupons - for free.

by Helen Leggatt

Over 20% of American consumers now use online or mobile coupons, that's more than 45 million adults.

There's plenty of research out there to support the growth of mobile and online coupon use. Even search engines have seen a rise in the number of coupon-related searches. According to Coupons.com, searches on Google for "Printable Coupons" and "Online Printable Coupons" increased 186% and 178%, respectively last year. In addition, Yahoo reported that "Coupons" was top of its list of economy-related queries for 2009.

And, increasingly, these virtual clippers aren't cutting paper coupons from printed publications - up 140% from 2008 - and most (87%) are interested in receiving mobile coupons on their devices.

mobilecoupons logo.jpgBut how do you easily implement a mobile coupon program? Here's one way. MobileCoupons.com has just released a coupon creator that allows retailers and restaurants to easily create and distribute mobile and digital offers - in less than 5 minutes.

Built-in analytics means that users can react to demand and its flexibility allows for time- or location-limited promotions.

According to Mobilecoupons.com's recent announcement, "MobileCoupons have social networking built-in and can be shared on Twitter and Facebook with just a click of a button. All offers are also optimized for web search engines, increasing the online visibility of both brands and their coupons."

In an age where consumers are surgically attached to their mobile phones, mobile marketing is an opportunity that retailers can't afford to ignore.






Tags: coupons, digital coupons, e-commerce, m-commerce, mobile marketing








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