RSS feed Get our RSS feed

News by Topic

BizReport : Mobile Marketing : February 19, 2010

ABI Research: Mobile shopping worth $119 billion in 2015

A new report from ABI Research predicts that by 2015, shoppers are expected to spend over $100 billion on goods and services from their mobile phones.

by Helen Leggatt

Mobile shopping in the U.S. increased from about $369 million in 2008 to about $1.2 billion in 2009. In 2010 that figure is estimated to reach as much as $2.4 billion, according to ABI Research's report.

A whopping $119 billion is expected to be spent on mobile shopping in 2015.

"The driver for mobile online shopping in the US has been the recent sharp spike in smart-phone adoption and the corresponding enthusiasm for mobile Internet," said senior analyst Mark Beccue. "Also, many more retailers have been launching mobile commerce websites."

European mobile shopping revenues are expected to increase by a much higher rate than the U.S. The number of people across Europe who purchase goods and services from smart-phones and mobile devices is expected to surpass U.S. numbers by the end of this year.

Meanwhile, the Japanese market is already burgeoning and boasts a $10 billion mobile shopping market.

The predicted rise in mobile shopping isn't exactly unexpected. Numerous reports have shown a significant uptake of digital coupons and in-store use of mobiles to check products and prices.

In addition, the use of mobile phones to pay for online gaming features (virtual goods) and other small purchases, such as pizza or train tickets, has seen a rapid uptake, particularly among younger mobile users.

Tags: m-commerce, mobile marketing, mobile shopping, online gaming, research

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.