News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
95% of traffic comes from first page of search results
New data from iCrossing proves what most SEO professionals have known since the inception of search engines - a brand's position on search engine result pages is everything.
Internet users trust that search engines will provide them with the best and most relevant results first and this is reflected in their search behavior. Many users tend not dig too deep into search results and instead rely on the first few pages presented.
Well, when I say "first few pages" what I really mean is the first page as it continues to drive the most traffic to websites. iCrossing's recent report says that just over 95% of all traffic received by the 10 clients they chose to study was captured by the first page of search results.
The number of click-throughs from pages 2 and 3 of search results were significantly less.
To illustrate - of the 8.9 million non-branded visitors tracked in the study just over 8.5 million came from the first page of search results (95.3%), just over 232,000 came from page two (8.7%) and around 180,000 came from page three onwards (1.7%).
According to Collin Cornwell, Vice President, Natural Search, iCrossing, "In order to compete for today's sophisticated online consumers, brands must have a deep understanding of how users arrive at their website, and the tools and know-how to optimize their site to stay in front of the consumer at every step of the purchase cycle."
- Survey finds email pressure for retailers
- Report: Email, mobile key to retail success
- Expert: Data key for financial campaigns
- "Fat" ads slowing down publishers' websites
- IoT making impact on business but barriers remain
- CPG brands spending more on digital ads than traditional
- Mobile video content more effective on publishers' website than social
- Email open rate in UK higher on tablets than US
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...