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BizReport : February 24, 2010 Archive

February 24, 2010 Archive

Internet | February 24, 2010

Consumers psychologically affected by bad online experiences

Recent research has found that problems with online transactions and slow-loading websites cause consumers to walk away. New research has found that poor performing websites may also be causing consumers psychological distress, too. >>

Advertising | February 24, 2010

WildTangent's BrandBoost exchanges virtual goods for viewing ads

Brand marketers are now able to tap into audiences of virtual worlds, massively multiplayer online games and social media games thanks to a new platform launched this week by game-based ad company, WildTangent. >>

Ecommerce | February 24, 2010

Brits spend 65% more online this Valentine's Day

Despite the recession and a more conservative approach to spending, the British still found the funds to demonstrate their love to their nearest and dearest, according to new data from Coremetrics. >>

Advertising | February 24, 2010

Are you changing with the demographic times?

Demographics. Marketers live and die by them, but relying on demographics is not the best way to run any campaign according to two recent reports. These reports, geared to toward tech early adopters and straight demographic marketers, indicate that marketers need to think outside the box when developing campaign targets. >>

Ecommerce | February 24, 2010

Report: Consumer cutbacks an opportunity for marketers

The recession taught Americans at least one thing: how to save more money, or at least get spending under control. According to a recent Harris Poll, about two-thirds of Americans are buying generic brands and brown-bagging lunch. All because of job losses, lowered spending and general economic turmoil. The bright side? For newer brands, this could also be an opportunity to gain ground on category leaders. >>