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BizReport : February 19, 2010 Archive

February 19, 2010 Archive

Mobile Marketing | February 19, 2010

ABI Research: Mobile shopping worth $119 billion in 2015

A new report from ABI Research predicts that by 2015, shoppers are expected to spend over $100 billion on goods and services from their mobile phones. >>

Ecommerce | February 19, 2010

Online to account for bigger chunk of B2B marketing spend

Online spending on B2B marketing will grow by 8% during the coming year, according to a new report from market-based strategy consultancy, AMR International. >>

Advertising | February 19, 2010

Pre-roll ads still causing consumers to click away from video

Two recent studies show that online video viewers are becoming increasingly intolerant with perhaps the most dominant form of video ad formats - the pre-roll. >>

Search Marketing | February 19, 2010

Fortune 500 + Natural Search = SEO Fail

Despite the metrics and information available to optimize search engine optimization, Fortune 500 companies continue to struggle with the medium. According to the Conductor Research Q4 2009 report only about 25% of Fortune 500 keywords rank amongst the top 50 natural search results. The report further indicates that Big Business isn't linking paid search keywords to SEO campaigns. >>



Social Marketing | February 19, 2010

Report: 25% of small businesses are in the social space

Move over nationwide brands, small businesses are headed to the social space. According to a recent report 25% of small businesses now have a branded social network page and 41% are using social networks to advertise and promote their businesses. >>

Ecommerce | February 19, 2010

Report: $83 billion lost because of bad customer service

The customer is always right. It's an age-old saying that retailers live by. But, according to a recent report customer service, specifically bad customer service, is costing businesses billions of dollars each year. Analysts from Greenfield Online, Datamonitor/Ovum and Genesys found that more than $80 billion is lost each year because of bad customer experiences. >>