BizReport : February 15, 2010 Archive

February 15, 2010 Archive

Ecommerce | February 15, 2010

Advertisers to benefit from Nectar, Yahoo partnership

One of the U.K.'s largest supermarket chains, Sainsbury's, has partnered with Yahoo to enable online advertisers to target consumers according to purchases made using their Nectar loyalty card. >>

Social Marketing | February 15, 2010

dotCommerce: Over half U.K. retailers not using social media

Under half of Britain's retailers have some sort of social media presence, according to new research from dotCommerce, and of those that do few are making the most of the channel. >>

Blogs & Content | February 15, 2010

2010 Olympics offer video marketers a unique opportunity

Event marketing is not a new thing in the world of advertising. Brands and marketers have used big events to engage consumers as long as events - from World's Fairs to the Olympics - have become popularized. But this year marketers have an even bigger opportunity to rise - or fall - with the first 'always on' event functionality. >>

Ecommerce | February 15, 2010

Car dealerships to rev up web spend over next few years

Consumers are carrying out much of their car purchase research online which is why many car dealers are putting more of their marketing budgets into digital activity, according to recent research. However, not all car dealers are maximizing their listings. >>

Advertising | February 15, 2010

Digital coupon growth outpaces newspaper

It is no secret that the readership of newspapers may be switching to a primarily online readership. Now, news that coupon clipping is also moving online. According to the latest research from Coupons.com for the first time digital coupon growth outpaced newspaper coupon growth by a margin of 10 to 1. >>