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BizReport : February 10, 2010 Archive

February 10, 2010 Archive

Ecommerce | February 10, 2010

Brits turn to Internet for holiday bargains

One in four people are looking to spend less on their holidays by as much as 50% this year, with more Brits flocking online to get the best deals, according to new research. >>

Advertising | February 10, 2010

Study: Marketers spending more but not spending efficiently

When it comes to online marketing there are many metrics firms, a plethora of data and a near-endless stream of consumers. Still, many online marketers are off consumers' radar because their efforts aren't quite good enough. According to a new Coremetrics study better use of personalization tools is the key for marketers to do better in this economy. >>

Social Marketing | February 10, 2010

Are you ready to hear the social marketplace?

So, you've created a branded social network page. You're blogging. You're observing how consumers are talking about your brand. But, are you really listening to what the consumer is saying? Just as you learned in Psych 101 during university, there is a big difference between hearing and listending. >>

Search Marketing | February 10, 2010

Keyword bid optimization is next for Anchor Intelligence

Traffic quality solution provider Anchor Intelligence is set to launch a new phase in optimization: the keyword optimization system. Called ClearMark for Keywords, the platform allows online marketers to optimize keyword bids according to revenue estimates. >>

Ecommerce | February 10, 2010

Online retailers' "friends" and "followers" want something in return

It's a marketer's dream come true. Consumers are proactively "following" or "friending" their favorite retailers. But why? What do consumers want from the relationship? >>