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BizReport : February 9, 2010 Archive

February 9, 2010 Archive

Mobile Marketing | February 09, 2010

U.K. mobile Internet users spend 2.2 billion minutes on Facebook in one month

Facebook is a clear favorite when it comes to time spent on sites accessed via mobile phones in the U.K. According to new data from the GSM Association time spent accessing the social network via mobile accounted for nearly 40% of the near 5 billion minutes spent on the mobile web in December, 2009. >>

Mobile Marketing | February 09, 2010

MMA: Good news for m-commerce, consumer comfort with mobile banking on increase

Consumers appear to be becoming more comfortable with the idea of mobile banking, according to a new survey by Luth Research on behalf of the Mobile Marketing Association. Online marketers should take note as the findings bode well for the future of transactional-based mobile marketing techniques. >>

Mobile Marketing | February 09, 2010

U.S. teens texting ten times per hour

When not at school or asleep in bed, American youngsters are texting. In fact, according to new research from The Nielsen Company, teens send, on average, one text every six minutes. >>

Research | February 09, 2010

Report: Aussies spending more time online in the same places

When it comes to time spent online, nearly every consumer on every continent is spending more time online. They are reading news, checking email and social networking. Here is how things are breaking down in the Australian online marketplace according to a recent Hitwise report. >>

Advertising | February 09, 2010

Brand Keys: This is the decade of brand

Forget about singular commercials or even a six-month cross-marketing campaign. According to insight from Brand Keys from 2010 through 2019, it will be overall brand which engages consumers not individual ads or campaigns. Their new report indicates that customer engagement and decision making is now based on their feeling toward the overall brand. >>

Research | February 09, 2010

BET: African-Americans are tech influencers

There are five population segments that tech marketers need to engage, and all are in the same overall demographic: the African-America demo. According to the recent BET study "African Americans Revealed" nearly one-third of discretionary spending by African-Americans is spent on computers, cell/smart phones and other electronics. >>