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BizReport : February 8, 2010 Archive

February 8, 2010 Archive

Ecommerce | February 08, 2010

Online shoppers to spend more than offline this Valentine's Day

The first of 2010's big shopping days is less than a week away and while lovers look to grab a piece of each other's heart, retailers are focusing their efforts on grabbing as much of a consumer's wallet as possible. Indeed, online retailers should take note of a new NRF survey which suggests that online shoppers this Valentine's Day will spend, on average, more than consumers overall. >>

Advertising | February 08, 2010

Report: 75% of Super Bowl viewers visited advertiser websites

A report out this morning from online advertising firm Akamai shows that 75% advertisers received Super Bowl traffic during Sunday night's big game. The biggest traffic hits, as is usually expected, happened early during the championship game between the New Orleans Saints and the Indianapolis Colts, with a sharp decline in the 4th Quarter. >>

Ecommerce | February 08, 2010

Retailer delivery enhanced with one hour delivery window service

Online shopping inevitably concludes in home-delivery. However, many consumers aren't happy with the uncertainty of when a delivery is due to arrive at their home. A parcel delivery firm in the U.K. believes they've made receiving a delivery at home every bit as convenient as online shopping by providing a service that promises a one-hour delivery window. >>

Blogs & Content | February 08, 2010

Report: Tablets point to always-on functionality

In the coming year, online and mobile marketers may have a new venue in which to operate: the always on venue. The release of Apple's iPad is only weeks away, upgrades of e-book readers are coming and now rumors that other tech firms will soon roll out their own tablet type computers. These releases, according to a new report from Frank Magid & Associates, will bring consumers into the always-on arena, a place just waiting for marketers to join in. >>

Advertising | February 08, 2010

Forecast: Political ad spend up, but online won't see it

It's an even numbered year and in the US that can mean only one thing: increased ad revenues thanks to elections and Olympics. Unfortunately a new Borrell Associates report indicates that online markets likely won't see much of the uptick in revenue. >>

Trends & Ideas | February 08, 2010

comScore reports continued growth in online video market

Online video viewing figures continue to rise significantly month on month and comScore's latest report for December shows Hulu breaking a few of its own records. >>