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BizReport : February 5, 2010 Archive

February 5, 2010 Archive

Mobile Marketing | February 05, 2010

80% mobile websites attract global audience

After discovering that a significant amount of mobile sites get traffic from at least three regions outside their own, mobile analytics firm Motally advises that any investment in the mobile web should at least consider a global audience. >>

Ecommerce | February 05, 2010

Valpak, eDeals partner for local coupons

Local marketers may receive a boost from a new partnership between online hub eDeals and direct marketer Valpak. The partnership enables local marketers to distribute coupons and deals through a printable database. Having local coupons in one location makes it simpler for consumers to find and use the deals, which means more in-store traffic. >>

Blogs & Content | February 05, 2010

Twitter sign-up rate decreasing

To some, Twitter has become ingrained in everyday life. To others, it's a non-starter. Nonetheless, the micro-blogging platform continues to attract millions of new users each month although the rate at which people are signing up is dropping, according to a new study by RJMetrics. >>

Blogs & Content | February 05, 2010

Teens and young adults find blogging sooo last decade

A new report by the Pew Research Center finds that it's not hip to blog anymore as social networking sites become the "in" place to hang out. >>

Email Marketing | February 05, 2010

Is delivery killing email?

When it comes to email marketing the truth is that many messages simply don't deliver. According to information from ReturnPath as well as a new study from Implix email is being heavily used by marketers but consumers aren't getting the message. >>

Blogs & Content | February 05, 2010

WebTrends releases products to optimize, target content

Two new releases from the WebTrends family should help get the right content to the right consumer at the right time. This week the online firm released a module which optimizes advanced targeting, basically pushing the most relevant content to the right consumers. >>