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BizReport : February 4, 2010 Archive

February 4, 2010 Archive

Ecommerce | February 04, 2010

Mobile websites dawdling compared to wired web counterparts

While mobile Internet users want information on-the-go, it seems mobile websites are dawdling and have quite some way to go before their performance catches up with that expected from users of the wired web. >>

Mobile Marketing | February 04, 2010

Mobile couponing opens up massive opportunities for retailers

While mobile couponing is in the early stages of adoption in the marketplace the growing interest from consumers, especially young adults, opens up new opportunities for retailers to engage with their customers. >>

Search Marketing | February 04, 2010

Yield Software launches new tools

Two news tools released this week by Yield Software could help search marketers better develop and optimize campaigns. Yield Software is a next generation marketing tech firm; the new Yield Web Marketing Suite includes a free SEO analysis unit as well as a stand-alone Natural Search Optimization tab. >>

Loyalty Marketing | February 04, 2010

Does your loyalty program need an overhaul?

When it comes to loyalty marketing, historical data shows that consumers respond to deals, special saving clubs and even one-off offers. But when it comes to implementing these tried-and-true offers, a new report shows that today's marketers aren't following along. And because of this many are disengaging consumers within their programs. >>



Ecommerce | February 04, 2010

Study: Retailers aren't connecting through recommendations

When it comes to engaging customers information is the key. Today's consumer wants product information, manufacturer's tips or even alternate uses for products. This is where recommendations and product reviews come in but according to a recent ChoiceStream report retailers are missing this lucrative boat. >>