Tremor Media intro's several new video ad formats

Tremor Media has introduced several new ad products that will vastly improve the current format choices available for marketers wishing to maximize the impact of their advertising in video content.

by Helen Leggatt

In November last year, the comScore Video Matrix ranked Tremor Media as the number one video ad network in the U.S. with a potential reach of 85 million viewers, nearly half (49.8%) of the total viewing audience.

Now, almost a year after receiving $18 million in funding from Meritech Capital Partners, the video ad network has developed six new products to enhance advertisers' response, reach and brand engagement.

"Advertisers want to move beyond pre-roll in online video to solutions that support interactivity and engagement. Tremor Media's new ad formats are a great example of the type of innovation that will allow our advertisers to combine the power of sight sound and motion with interactive functionality for richer engagement," said Adam Kasper, Senior Vice President and Director of Digital for Media Contacts, a company working closely with Tremor Media to develop the new formats.

The in-stream products include those that allow video viewers to choose which ads they want to see, rotates ad creative to ensure viewers aren't shown the same ad twice and an overlay extension to pre-roll ads to drive engagement.

"The fact that we have a Flash-based component that lives inside our player gives us a greater ability to control and deliver the ad experience," said Shane Steele, VP of marketing for Tremor Media, via ClickZ. "The ability to add interactivity, to incorporate data feeds, to incorporate sequencing -- these are all things we can control because of Acudeo."