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BizReport : Email Marketing : January 22, 2010

MessageLabs: Spammers already using 2010 events

Doublecheck those subject lines, email marketers, and don't use big events such as the Olympics or local elections to engage consumers. Why? According to MessageLab's 2010 Intelligence Report spammers are already using 2010 events in consumer emails.

by Kristina Knight

By using similar tactics, even if your events are legitimate, there is a chance the legitimate email could be confused with spam mail either by the consumer or by the ISPs, who are taking more notice of fraudulent email.

And there is a new botnet on the horizon which could spill even more spam into consumer inboxes. The Lethic botnet was identified in December 2009 and accounted for more than 2% fo all spam that month; on January 8 Lethic accounted for 5.25% of all spam. It has since dropped to a zero percentage.

The 2010 Intelligence Report indicates:

• New Year's related spam reached 7% of all spam
• Spammers and Phishers are now using the Haiti earthquake to scam consumers
• 83% of spam originates from botnets, with half of the New Year's spam coming from the Cutwail and Grum bots
• Nearly 79% of all spam is sent from well-known free webmail services

"Despite the best efforts of the webmail providers to prevent this abuse of their services, there is still a viable market in the underground economy for buying and selling legitimate and usable webmail accounts," said Paul Wood, MessageLabs Intelligence Senior Analyst, Symantec Hosted Services.

Spam Hotspots Include:
• Male impotence treatments
• 2009 financial crisis
• In The Netherlands spam has increased to 92%
• Australia spam levels are now 90%
• Hong Kong spam levels are now 92%

Tags: email marketing, MessageLabs, phishing, phishing trends, spam rates, spam trends

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