Jivox expands platform to include consumer interactions

The expanded platform also gives marketers the ability to embed interactive ads on social networking hubs, giving the ads a better chance at going viral.

"The Internet has changed from a passive medium to an active medium where you can go to interact and engage with information. Our new interactivity and sharing capabilities tap into this shift, turning online video ads into powerful vehicles for direct response, social recommendations and immediate product discovery. The end result is a better-informed, more engaged customer, improved ad performance and ultimately higher ROI on video ad campaigns," said Diaz Nesamoney, CEO of Jivox.

The platform works by turning typical online video ads into interactive apps. Within the ads marketers can add Flash or HTML apps giving consumers the ability to click, play or share from the video player. Because consumers don't have to leave the player the engagement level increases. Marketers can also measure how consumers are interacting with the ads, giving them a better idea of how the campaign is faring.

What type of activities can be added:

• A real estate marketer could add a virtual home tour
• An etailer could map a physical store location
• Concert promoters can add video clips
• Add trivia or quizzes
• Request more information from a marketer

Tags: interactive ads, interactive video, Jivox, online video, video campaign, viral marketing