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BizReport : Mobile Marketing : January 06, 2010

Apps for everyone with PointAbout's AppMakr

It will soon be apps for everyone, if mobile developer PointAbout has its way. The company has launched a tool which allows everyone to create and launch apps, a hot property in the mobile world, for about $199. To this point app developers have charged thousands of dollars for a single app, making the cost prohibitive for many advertisers.

by Kristina Knight

A 2009 Compete survey found that nearly 90% of iPhone owners had purchased at least one $10 app and that 83% had purchased at least six apps. For the most part consumers in that study were downloading 'daily use' type apps - those to get local weather, to stay updated with social networks or to listen to music. But as the app landscape has grown consumers are now purchasing apps for nearly everything else. Even if they have to pay for the use of an app only once.

The key is that apps have to be reasonably priced. The Compete survey found the breaking point for app cost to be about $10, making the cost of app development for smaller brands and companies prohibitive. The new offering from PointAbout could help smaller companies build and develop apps at a much lower cost, making apps a better option.

The AppMakr platform takes the existing information and resources from a brand website or keywords and a sampling of the app is delivered. A full app can be delivered in about an hour according to the company. The apps can then be sold via iTunes or by launching ads through advertising networks. Apps can be personalized by adding RSS feeds, Twitter or Facebook access or by using customized graphics.

Tags: app development, app monetization, AppMakr, appvertising, Compete, mobile marketing, PointAbout

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