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BizReport : January 29, 2010 Archive

January 29, 2010 Archive

Ecommerce | January 29, 2010

Study: Customers will return if problems are solved

When it comes to customer satisfaction and bad customer experiences, retailers know the problem must be solved quickly. Why? Because unhappy customers spread the word, which means an unresolved issue could lead to many more lost customers. The key is knowing when consumers are upset and to do that marketers must have a finger on the pulse of the community. >>

Social Marketing | January 29, 2010

Study: At-home moms more likely to be social

When it comes to engaging moms, the most likely place may be the social network. According to a recent report from the Retail Advertising and Marketing Association (RAMA) at home moms are more likely to be on Facebook, MySpace or Twitter than other moms, by more than 15%. >>

Trends & Ideas | January 29, 2010

Does Apple's Tablet/iPad indicate a shift in consumer choices?

Over the past two years the face of technology has changed drastically. First there were the early smartphones, such as BlackBerry, then netbook computers then the iPhone, Amazon's Kindle. This week launched Apple's latest smart device, the iPad - aka the Tablet - which promises even more functionality. Does this latest release indicate a shift in how consumers are connecting and engaging online? >>