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BizReport : January 26, 2010 Archive

January 26, 2010 Archive

Blogs & Content | January 26, 2010

10 tips to engage the press on your website

There really is no excuse for an online business not to have an effective and up-to-date press page. However, when researching company information for articles or for current news, it's disheartening to discover how many businesses are not making the most of this valuable area of their website. >>

Social Marketing | January 26, 2010

Marketers moving DM budgets to social media

Among today's marketers, social media marketing is becoming more and more important, with many diverting portions of their direct marketing budgets towards the online channel, according to a new survey of 1,068 marketing professionals around the globe. >>

Ecommerce | January 26, 2010

Eurostat: 93% EU businesses online, 80% via broadband

Businesses across Europe who have yet to embrace the Internet are few and far between, according to new data released by Eurostat, the statistical office of the European Union. >>

Mobile Marketing | January 26, 2010

Greystripe: 56% conversion rate on CPD app downloads

A few weeks ago mobile brand advertising platform Greystripe launched a 99 cent download program. The program offers app developers to distribute apps at a lower price point - 99 cents per download. Through the platform developers only paid 99 cents per download as well; prior to this developers could have paid $10 or more per download. >>

Advertising | January 26, 2010

InviteMedia taps eXelate for ad analytics

A new partnership between advertising targeting firm eXelate and ad network Invite Media should give marketers more information about prospective media buys. This, in turn, should help marketers increase campaign ROI. >>