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BizReport : January 20, 2010 Archive

January 20, 2010 Archive

Internet | January 20, 2010

Internet users find news/media websites best for usability

When it comes to usability, news and media websites are the easiest to use while government sector websites come bottom of the pile, according to new findings just released by user experience consultancy, Webcredible. >>

Social Marketing | January 20, 2010

"Conversationalists" make it onto Forrester's social ladder

There's a new rung on Forrester's Technographics Ladder to make room for Twitterers and those Internet users who frequent social networks to converse by updating their status more than once a week. >>

Email Marketing | January 20, 2010

Flimp Media, iPost partner for video email

When it comes to online video many marketers want it but few know exactly what to do with it. A partnership between rich media developer Flimp Media and email analytics firm iPost could help by giving marketers a simple way to integrate email and video. The platform will use iPost's predictive analysis unit to build, distribute and track email campaigns while at the same time harnessing Flimp's video landing page solution. >>

Mobile Marketing | January 20, 2010

Study: Mobile consumers want personalization

When it comes to the mobile marketplace the more marketers know consumers the better. According to a new survey from ChoiceStream 65% of mobile consumers want to see more personalized ads; more personalization, say these consumers, would result in more mobile purchases. >>

Ecommerce | January 20, 2010

Food for thought - British online grocery sales to soar

Leading grocery analysts in the U.K. have predicted that the country's already booming online grocery sales market is set to see sales almost double over the next five years. >>

Advertising | January 20, 2010

Jivox expands platform to include consumer interactions

Marketers who want to see consumers interacting online may find help from Jivox's expanded platform. The addition gives marketers the ability to add interactive nodules to in-stream and in-banner video ads. By giving consumers the ability to interact at the ad level marketers can increase engagement. >>

Email Marketing | January 20, 2010

Study: Send email to reengage cart abandoners

If you want to re-engage consumers who abandon shopping carts email may be the answer. That according to a new study from CheetahMail, a subsidiary of Experian. Researchers found that retargeting cart abandoners via email was a goodway to re-engage these shoppers. >>