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BizReport : January 15, 2010 Archive

January 15, 2010 Archive

Social Marketing | January 15, 2010

"Max Connectors" valuable targets for marketers

MarketingSherpa has identified a group of consumers they feel are especially valuable targets for marketers due to their ability to spread the word so widely. >>

Trends & Ideas | January 15, 2010

Hallmark brings augmented reality to the masses this Valentine's Day

The 100 year old greeting card firm looks to the future as it unveils the first in a line of augmented reality cards that, quite literally, give messages a new dimension. >>

Mobile Marketing | January 15, 2010

Loyalty360, Mocapay partner for mobile platform

Confused by the mobile marketplace? You're not alone. As the mobile marketplace has evolved in the past year many marketers have dipped their toes in the advertising waters. The problem is the mobile marketplace isn't the same as the general Internet. A strategic partnership between Loyalty360 and Mocapay may help marketers come to terms with the mobile marketplace. >>

Research | January 15, 2010

Minorities like Internet, don't visit regularly

When it comes to the Internet the majority of working adults and students would say it is indispensible. We use it for work, play, communication, shopping. The list goes on. When it comes to the Hispanic and African-American demographics, most adults agree: the Internet is important. The problem is that only about 40% of these minority groups logon regularly, which means much advertising targeted to them may be missing the mark. >>



Research | January 15, 2010

Marketers must ready for a new kind of consumer

A new kind of consumer is coming to America and marketers need to ready for him. Over the next twenty to thirty years marketers are going to have to completely change their philosophy or risk alienating or simply missing many US households. Why? Because the population make-up in America is rapidly changing - and aging. >>