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BizReport : January 14, 2010 Archive

January 14, 2010 Archive

Ecommerce | January 14, 2010

More interactivity and personalization please, demand connected consumers

Consumers across the globe are feeling more empowered and, in turn, more demanding of retailers, thanks to the proliferation of multiple technology channels. As a recent IBM study discovered, consumers want more dialogue with retailers operating in digital environments. >>

Ecommerce | January 14, 2010

British consumers still reeling from ripples of recession

Consumers are still being affected by the financial ripples generated by the recent recession and, just because some media reports claim the recession is over, doesn't mean marketers should abandon brand messages that acknowledge that lean times remain ahead for many. >>

Mobile Marketing | January 14, 2010

Gartner: Not long before mobile Internet access exceeds access via PCs

If your website isn't already optimized for access via mobile devices then it's about time you started the process. According to new research from Gartner, mobile phones will overtake PCs as the most common website access devices in the world in the next three years. >>

Advertising | January 14, 2010

Brand Safety: How brands can recover from scandal

Alright, you've prepared for scandal by being proactive in how ads are placed on content sites and the types of keywords used for your products and services. Despite your best efforts, your brand has gotten dragged into the middle of a breaking celebrity scandal like the Tiger Woods episode in late 2009. What do you do? >>



Research | January 14, 2010

Why marketers need more than targeting to engage consumers

When the Internet opened up to advertisers there was plenty of room for all comers. Just a few years ago, the marketplace filled and targeting capabilities were born allowing marketers to target specific consumers within specific demographics. Still there was room for everyone. Today the online medium is crammed with marketers and targeting platforms but a new report indicates that targeting isn't enough any longer. >>

Research | January 14, 2010

In-Stat: Advanced video ads to reach $5 billion

Between video on demand (VOD) and online video, marketers can expect another surge in video advertising. Advanced video advertising is predicted to grow to about $5 billion by 2013 according to In-Stat; a hefty jump that marketers should be ready for. >>