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BizReport : January 11, 2010 Archive

January 11, 2010 Archive

Ecommerce | January 11, 2010

British consumers favor eco-friendly online retailers

British consumers want online retailers to reduce their environmental impact to the same degree as high street stores, according to new research by web hosting firm 1&1 Internet. >>

Social Marketing | January 11, 2010

Go large with your Facebook Page profile picture

Businesses with Facebook Pages need to ensure they stand out in a crowd and present a cohesive, branded experience to their visitors and members. There is an often-overlooked method of overtly branding a business Page - the profile image size. >>

Advertising | January 11, 2010

ImpactRadius offers multi-channel performance ad platform

A new advertising platform launches today with the promise of giving marketers a multi-channel approach to performance advertising. ImpactRadius gives marketers and media partners - for example a publisher and a display advertisers - the ability to connect directly with one another to plan a campaign. >>

Trends & Ideas | January 11, 2010

What to expect from Web 3.0

2010 may be the year that we stop talking about Web 2.0 - rich media, blogs and social networks - and start preparing for the trends leading us to Web 3.0. To help marketers, publishers and even small businesses get ready for the switch ICON, a web application development business, had identified several trends they believe point to Web 3.0 functionality. >>

Ecommerce | January 11, 2010

Retargeting ads could boost Valentine's spending

Okay, you've had a few minutes to breathe after the monstrous 2009 holiday shopping season. But catch that breath because the next ecommerce bump is right around the corner - on Valentine's Day. After the big spend over the Christmas holidays, some etailers might be willing to sit back and wait for consumers to find them again, but the smart etailers are planning to bring consumers back by retargeting ads. Here is how one etailer increased both click throughs and campaign ROI. >>

Blogs & Content | January 11, 2010

Want more blog traffic? Tweet all your blog posts.

Looking for a way to get more traffic to your blog? Have you tried using Twitter to broadcast your posts? No? Well, perhaps it's about time you did. >>