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BizReport : January 8, 2010 Archive

January 8, 2010 Archive

Loyalty Marketing | January 08, 2010

PostRelease: Active forum users engaged and influential

According to a survey released this week by forum ad network company PostRelease, those who contribute to online forums are overwhelmingly more engaged in influential activities than people who don't use forums. >>

Domain Names | January 08, 2010

AdGooroo tool identifies brand hijacking

Has brand hijacking hurt your brand? It is entirely possible because of the number of fraudulent marketers, spammers and companies on the Web. The problem is many legitimate brands and marketers have no way of identifying these fraudsters. Enter AdGooroo's Hijacking Report, a tool which marketers can use to identify and stop brand hijacking. >>

Email Marketing | January 08, 2010

Study: Consumers clicking on weight loss email spam

Yet another reason for legitimate email marketers to be diligent about their white hat practices: a recent study found that weight loss email spam shows high sales rates. Consumers, apparently, are still being sucked into the spam trap when it comes to a better body, and legitimate email marketers could suffer by the association. >>

Research | January 08, 2010

Is increased consumer confidence good for marketers?

The latest research from The Conference Board Consumer Confidence Index shows another gain in consumer confidence - at least for the future. But will this vote of confidence help marketers in the short term? >>