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BizReport : January 6, 2010 Archive

January 6, 2010 Archive

Advertising | January 06, 2010

Tremor Media intro's several new video ad formats

Tremor Media has introduced several new ad products that will vastly improve the current format choices available for marketers wishing to maximize the impact of their advertising in video content. >>

Trends & Ideas | January 06, 2010

NPD Group: Digital downloading starts age 6 and under

Children aged six and under are already downloading content from the Internet but, if you want to get your digital download in to the hands of children, their parents are the key, found a new NPD Group study. >>

Search Marketing | January 06, 2010

Are you aware of the positives of negative keywords?

Are you making good use of negative keywords in search engine marketing campaigns? Many marketers are too scared to do so for fear it will reduce site traffic, but savvy search engine marketers know that negative keywords can increase qualified leads, ROI and reduce CPC. >>

Advertising | January 06, 2010

New Dotomi tool offers value for marketing channels

A new tool released today by personalized media solution Dotomi should give marketers a bit more information about which channels are performing at peak and which could use more attention. The solution is an attribution technology which gives marketers the ability to measure the impact of both online and offline marketing channels; moreover, the solution allows advertisers to look at the big picture to see how different channels benefit one another. >>

Blogs & Content | January 06, 2010

Platform offers marketing plans for content delivery

The key to engagement is content, which is why many marketers and even publishers are becoming involved in content delivery options. A revamp by content delivery solution Aflexi could help publishers and advertisers by helping to deliver marketing plans to better engage the growing consumer base. >>

Mobile Marketing | January 06, 2010

Apps for everyone with PointAbout's AppMakr

It will soon be apps for everyone, if mobile developer PointAbout has its way. The company has launched a tool which allows everyone to create and launch apps, a hot property in the mobile world, for about $199. To this point app developers have charged thousands of dollars for a single app, making the cost prohibitive for many advertisers. >>